Digital Marketing Executive

Job Description

• Making daily uploads for company products and uploading on all social media.
• Meeting clients or account managers to discuss the business objectives and requirements of the job.
• Estimating the time required to complete the work and providing quotes for clients.
• Developing design briefs that suit the client’s purpose.
• Scheduling project implementation and defining budget constraints.
• Thinking creatively and developing new design concepts and strategy.
• Prepares work to be accomplished by gathering information and materials.
• Plans concept by studying information and materials.
• Obtains approval of concept by submitting rough layout for approval.
• Maintains technical knowledge by attending design workshops; reviewing professional publications; participating in professional societies.
• Contributes to team effort by accomplishing related results as needed.
• Meets work standards by following production, productivity, quality, and customer-service standards; resolving operational problems; identifying work process improvements.
• Develops basic presentation approaches by reviewing materials and information presented.
• Making and maintaining the company profiles and presentations up to date.
• Revises marketing plan by analyzing campaign results; identifying expansion opportunities.
• Monitors marketing mix and results by coordinating tracking actions with sales and marketing representatives.
• Improves marketing quality results by studying, evaluating, and re-designing creative processes; implementing changes.
• Helps clients by answering questions and responding to requests.
• Tracking conversion rates and making improvements to the website.
• Developing and managing digital marketing campaigns.
• Utilizing a range of techniques including paid search, SEO and PPC.
• Overseeing the social media strategy for the company.
• Planning Web, SEO/SEM, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Studying company profile and operations to understand its marketing needs.
• Conducting marketing research to identify industry trends and commercial opportunities.
• Developing and implementing a marketing strategy according to objectives and budget.
• Advise on branding, positioning, communications and other marketing issues.